The Identity Package
01. Client Onboarding
At the beginning of the project I will issue an invoice requiring a 50% deposit to be made towards the project (AU $1195). I will also send through a standard design contract for you to read, sign and return.
Once the deposit is received and the signed contract returned, I will send through a little homework for you in the form of the brand questionnaire, which you then fill out and return to me. I'll then send you through a project timeline outlining the estimated completion dates for each stage of the project.
Using the information gathered from the brand questionnaire, I will create an in-depth brand strategy document. This document unearths the essence of your brand, defines what your business does (and why it does it), defines your target market, examines your competition and provides visual inspiration for your brand in the form of a customised moodboard and colour palette. I usually hit it out of the park first go, but if anything feels off or missing, simply let me know and I can make small adjustments to your brand strategy.
Using the strategic information gathered so far, I will begin developing your primary and secondary logo concepts along with your brand mark(s) and brand pattern. I will experiment with a variety of different design directions and variations before narrowing it down to the strongest solution for each element. I will then send you an in-depth PDF concept presentation which will showcase the strongest design solution for each item, and I will walk you through the rationale behind it all.
I want to provide the best branding design solution for your business. In order to achieve this outcome, I offer two rounds of refinement free-of-charge. The refinement process allows us both to analyse what is and isn’t working so we can strengthen the design concept for all of your visual branding elements.
Once you approve the primary, secondary logo design, brand mark(s) and brand pattern, I will begin designing your additional branding collateral (consisting of you business cards, email signature, letterhead, and social media assets). One concept will be presented to you for each collateral item, and two rounds of refinement are included for each of these items as well.
Once all of your designs are approved, I will issue a final invoice for the remaining due balance (AU $1195) and I will begin compiling your brand style guide.
08. Project Wrap-up
Once final payment is received, you will receive a link to a Dropbox folder which will contain the files for your primary and secondary logo, brand mark(s), brand pattern, brand style guide, business card design files, email signature HTML file, letterhead design files, and social media assets. Your 200 luxe business cards will also be printed and shipped to you at this point.