how does payment work?
Right at the beginning of the project I will issue a deposit invoice requiring a 50% deposit to be made towards the project, and I also send through a standard design contract for you to read and agree to.
The remaining 50% payment is due at the end of the project once all of your design assets are approved, and the final payment must be received before any final design files are delivered. My preferred payment method is direct bank deposit, but PayPal is also an option if you prefer.
what is the brand questionnaire?
You know your business best, so in order to learn more about what you do, why you do it and who your audience is, I will send you an in-depth brand questionnaire at the beginning of the project. You simply answer the questions as best you can, and I’ll take it from there.
If I need to clarify your responses or require additional information after you've completed the questionnaire, I'll be in touch to arrange a meeting or phone call.
what is a brand style guide?
A brand style guide is a document that defines and describes the various branding elements of your business, such as your logo, colour palette, and font system.
Essentially a brand style guide is a reference tool that helps keep your brand looking consistent by showing you (and anyone who works for you) how to implement your branding across various platforms, including print and web.
what is a brand strategy?
Included in The Identity Package, a brand strategy is a document that forms an essential part of your marketing arsenal.
It unearths the essence of your brand, defines what your business does (and why it does it), defines your target market, examines your competition and also provides visual inspiration for your brand in the form of a customised moodboard and colour palette.
what's included in the social media assets?
The social media assets (included in The Identity Package) consists of two custom designed Facebook cover photos, along with a profile graphic (avatar) which you can use across a variety of social media platforms such as Instagram, Twitter, Facebook and Pinterest.
After you complete the brand questionnaire and the design process is well underway, you will be presented with an initial design concept showcasing my proposed solution to your logo design and branding needs.
If you are unsatisfied with this initial direction, I offer two rounds of refinement for primary and secondary logo designs free-of-charge, which will allow us to rectify any issues.
If for some reason you are still unsatisfied after two rounds of refinement, we can continue editing your design(s) at my hourly rate of $75/hour. Rest assured this rarely happens, and if the project is tracking towards additional refinements I always do my best to give time estimates so that you’re informed along the way.