The Essentials Package
01. Client Onboarding
At the beginning of the project I will issue an invoice requiring a 50% deposit to be made towards the project (AU $475). I will also send through a standard design contract for you to read, sign and return.
Once the deposit is received and the signed contract returned, I will send through a little homework for you in the form of the brand questionnaire, which you then fill out and return to me. I'll then send you through a project timeline outlining the estimated completion dates for each stage of the project.
Using the strategic information gathered from the questionnaire, I will begin developing your primary and secondary logo concepts. I will experiment with a variety of different design directions and variations before narrowing it down to the strongest solution for each. I will then send you an in-depth PDF concept presentation which will showcase the strongest primary logo design and strongest secondary logo design, and I will walk you through the rationale behind the design concept.
I want to provide the best logo design solution for your business. In order to achieve this outcome, I offer two rounds of refinement free-of-charge. The refinement process allows us both to analyse what is and isn’t working so we can strengthen the design concept.
Once you approve the primary and secondary logo design, I will issue a final invoice for the remaining due balance (AU $475) and I will begin compiling your brand style guide.
06. Project Wrap-up
Once final payment is received, you will receive a link to a Dropbox folder which will contain your primary logo files, secondary logo files, and brand style guide.