What Your Colour Palette Says About Your Business

 
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Whether you’re aware of it or not, the colours you choose to represent your brand are telling a story about your business. 

From the colours featured in your logo to the array of hues that appear on your website, across your social media channels, and on your marketing material, the colour palette you’re using conveys a non-verbal message to your audience about your brand values and personality.

So what’s your colour palette saying about your business? To help you find out, we’ve created a handy colour messaging cheat sheet to give you a little insight into colour psychology:

 
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CHOOSING YOUR COLOUR PALETTE

There are lots of different ways you can go about selecting a colour palette, and while you can select a complex palette featuring a large number of colours (check out Coolors if you have a spare moment and want some serious colour inspiration!), I recommend starting with just three core colours if you’re new to colour scheme curation.

Out of those three colours, two should be colours that represent your brand’s personality, and one should be a neutral that complements the other two colours and helps to add balance to your colour palette. To help demonstrate this, here’s Peppermint Studio’s three core colours: 

 
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As you can see in the above example, Peppermint Studio utilises soft mint and pale pink as the two core colours which are used to express the brand’s personality. Mint (a softer variation of green) represents freshness and positivity, while pink helps to establish a sense of friendliness and playfulness.

The cream shade acts as a neutral which helps round out the colour trio and add balance to the colour palette. The fact that all of these the colours are muted pastels conveys a sense of femininity and softness. This was a deliberate choice because Peppermint Studio works predominantly with women, and we pride ourselves on being friendly, empathetic and approachable.

BRINGING YOUR COLOUR PALETTE TO LIFE

When it comes time to translate your colour palette from concept to reality, there are lots of options available to you. Your colour palette should appear everywhere your brand does - from your logo and website to your Facebook page, Instagram feed and even your email signature.

Here are some examples of Peppermint Studio’s colour palette in action:

 
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As you can see in the above examples, our signature colours appear across our various platforms. By doing this, you will help create a cohesive brand and a consistent appearance and brand messaging that people will begin associating with you and your business. 

Thanks for reading, I hope this post has helped to shed some light on creating your colour palette with thought and intention. If you have any questions or would like some help, just submit a comment below and I’ll do my best to help you out!

Lauren x