Why Your Brand Needs A Style Guide

A style guide (sometimes called a brand bible or brand guidelines) is essential for keeping your brand looking consistent across the board. It’s a document that defines and describes the various branding elements of your business, such as your logo, colour palette, and font system, and shows you how to use each of these elements correctly. Read this post to learn more about brand style guides, and why it’s critical for your business to have one. 

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How To Implement An Effective Instagram Strategy For Your Brand

Whenever I chat to fellow business owners about social media, I hear the same thing over and over again - it's so freaking hard to gain (and keep!) followers on Instagram these days. It might feel impossible, but you can make your mark on Instagram - you just have to implement the right strategies. Read on to discover six highly effective Instagram tips and tricks that deliver real results.

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